Consensus 2023: Coindesk Delivers in Austin

CoinDesk brought Consensus back to Austin, Texas last week, and although the climate was cooler than the year before, the crypto action was just as hot and spicy. Read below for some highlights and head over to the Blockchain Beach Twitter for the full set of Tweets!

They started off by previewing all of the brands that would be joining Day 1:

Here’s a preview of the day at @consensus2023 pic.twitter.com/TZGhxZhJpe

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

And went right into Pepsi!

Pepsi is testing and learning right now in web3 @katebrady1007 @consensus2023 #consensus23 pic.twitter.com/0Pcy4Oyi53

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

Web3 data will be a major unlock to push the space forward with the biggest brands in the world:

Brands are finally seeing value in collecting web3 data @shivar @opensea pic.twitter.com/B13ZrulZKR

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

Remember that this isn’t easy!

There’s a fine line between success in web3 and the “how do you do fellow kids” meme @amandacassatt @serotonin_hq.. @shivar @opensea thinks that part of that is having a real plan with budgeting.. @katebrady1007 @pepsi notes to include legal early.. @consensus2023 #consensus23 pic.twitter.com/18e5T9Ac6M

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

The day then moved on to a live taping of the GenC Podcast with Vayner’s Avery Akkineni and CoinDesk’s Sam Ewen talking to Warner Music’s Oana Ruxandra, who posed the question, what if you could monetize music the same way you could monetize gaming?

A lot of Gaming is monetized based on in-game engagement. Can Music find their in-song or in-album engagement via web3? Oana Ruxandra @warnermusic @avery_akkineni @Vayner3 @SamEwen @CoinDesk #GenC @consensus2023 #Consensus23 pic.twitter.com/5NKVyD0TYf

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

The next panel asked: do you own your web3 experience?

Most brands are using 3rd party tools for Web3, but @belikewater893 and @camillionaire_m think they should really own the whole experience, starting at minting @mojito_nft @consensus2023 #Consensus2023 pic.twitter.com/X7JIgv323c

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

Anheuser Busch is asking how to best make web3 not seem like web3 for most members (and that’s ok!):

Bud Light tried both making web3 visible (own your wallet, etc) and discreet (tech in the background) @AnheuserBusch @consensus2023 #Consensus2023 pic.twitter.com/Bi65WJuaiJ

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

Alo Yoga’s Angelic Vendette brought up a great point about Community vs. Audience:

If you have a real community, they will start doing the work for you @AngelicVendette @aloyoga @consensus2023 #Consensus2023 pic.twitter.com/b1GQTAEijv

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

And Betty from Deadfellaz challenged luxury brands to find out what they can sell to those who can’t afford the full priced items:

Are you a luxury brand? @betty_nft says that web3 gives your fans a chance to own something, even if they can’t afford the physical item @Deadfellaz @consensus2023 #Consensus2023 pic.twitter.com/wTyJtSUuYv

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

And LVMH is already way ahead of that game:

Did you know how much @LVMH has done in web3? @_nellymensah says the brands were successful because the activations were also true to the brands @consensus2023 #Consensus2023 pic.twitter.com/763mGKl41O

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 26, 2023

The first breaking news of the day came from Polygon and Google Cloud:

BREAKING: @googlecloud partners with @0xPolygonLabs @jmtromans @_bfarmer @consensus2023 #Consensus2023 pic.twitter.com/AF1Y2HBiqT

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 27, 2023

Coinbase then played the video that they sent to the SEC in response to their Wells Notice:

Coinbase shared the response to their Wells notice at #Consensus2023. @iampaulgrewal says they will show up any day at any time to have a dialogue @consensus2023 @coinbase pic.twitter.com/m04Rj9x4vb

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 27, 2023

POAP’s Isabel Gonzalez explained what makes a digital collectible desirable (and it’s not just monetary value):

Yes, sometimes signing up and getting a digital collectible takes effort, but so do many offers in web2. @izgnzlz says that if you make the collectible actually desirable, people will be willing to do the work to earn it @poapxyz #Consensus2023 @consensus2023 pic.twitter.com/nwZyd6ixMy

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 28, 2023

And would it really be a good conference if there weren’t Wizards bringing the magic back to Bitcoin?

Wizards unite! @TaprootWizards are bringing magic back to Bitcoin via Ordinal Inscriptions (kind of like NFTs on Bitcoin) #Consensus2023 @consensus2023 @udiWertheimer pic.twitter.com/qs1Sbuj9dX

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 28, 2023

Because hey, Ordinals don’t break any “rules” of Bitcoin:

Bitcoin Ordinals don’t break any of Bitcoin’s rules according to @danheld #Consensus2023 @consensus2023 pic.twitter.com/YY1hq9eSmX

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 28, 2023

And finally, Senator Cynthia Lummis joined to give an update on her blockchain bill that she introduced at last year’s event:

Bank failures, like Silicon Valley Bank, have caused “reticence” to push forward web3 regulation. @SenLummis says that this shows that now is the time and has added additional consumer protections to her bill with @SenGillibrand #Consensus2023 @consensus2023 pic.twitter.com/m73alwtkUC

— Blockchain Beach @ Consensus2023 (@blockchainbeach) April 28, 2023

See you next year!!