Blockchain Beach attended The Economist’s 2nd Annual Metaverse Summit, featuring business leaders from across industries. Although web3 and consumer Metaverses have seen drops in users, many believe that there is growth on the horizon. In addition, the enterprise Metaverse is showing concrete use cases.
Meta may be focusing less on Metaverse this year, but it’s still a priority for them:
And Sir Martin Sorrell, the Founder of WPP, the world’s largest advertising agency is also bullish:
Oil company BP uses the Metaverse to run simulations:
And the industrial Metaverse may already be worth $100B:
Heard of Nvidia recently? They’re working on Digital Twins:
Price Waterhouse Cooper uses NFTs for internal pilots. Once their employees understand the benefits, they can better bring it to clients:
Warner Music has continued their web3 ethos, even when web3 is not the hot topic:
While Ab InBEV (Budweiser) continues to build in web3 via gaming:
And Mars knows that their products are often impulse buys and uses that context for when web3 makes sense:
Finally, the experts believe that NFTs will mature in the next 2-3 years!
